Senior Media Strategist
Salary: £65,000 – £75,000 + benefits.
Hybrid: 2 to 3 days in London HQ (Must have UK right to work (no sponsorship).
Walker and Sloan are proud to be working with a well known B2B Marketing Agency as they are keen to bring om board a Senior Media Strategist to the team on a full time basis.
Role overview
Leads paid media strategy and planning across B2B client accounts globally. Agency subject matter expert for B2B paid media, developing integrated media strategies and channel approaches, and working with external activation partners from planning through to optimisation.
Key responsibilities
- Develop integrated paid media strategies aligned to client objectives and go-to-market priorities
- Recommend channel mix across paid social, programmatic, publisher partnerships, content syndication and emerging B2B platforms
- Build media plans, budgets, forecasts and performance projections; define KPIs and measurement frameworks
- Trusted media advisor to clients; present strategies and translate performance into commercial impact/ROI
- Brief, manage and optimise campaigns with global media activation partners; hands-on in platforms where needed
- Support new business and pitches; grow media scope in existing accounts; contribute to thought leadership
Essential skills
- Strong understanding of the B2B paid media landscape
- Experience managing external media partners or suppliers
- Experience developing data-driven media strategies and campaign plans
- Strong knowledge of paid social, particularly LinkedIn
- Understanding of programmatic, publisher partnerships and lead generation tactics
- Turns performance data into commercial insights; strong budget management
- Confident client-facing communication and presentation skills
Ideal
- B2B agency background; enterprise, tech or professional services clients
- B2B audience targeting; attribution models and reporting frameworks
- Global media planning experience; worked with media buying/activation teams
Benefits: generous time off, closed Christmas to New Year, up to 16 weeks paid parental leave, pension with match, £500 development fund, Calm app, ChatGPT Enterprise, laptop, Wi-Fi/mobile allowance.
If interested please contact Lee Curry at Walker and Sloan