Senior PR Account Executive

You will play a key role in driving the success of your team’s client campaigns through excellent client communication and the delivery of agreed PR activity. As the media lead within the team, you will take responsibility for media strategy and execution, acting as a trusted point of contact for media relations both internally and externally. Working closely with the Account Manager, you will develop a clear understanding of your clients’ objectives and identify creative opportunities to secure impactful coverage and deliver successful campaigns. 

What we would like you to do:

• Oversee media relations activity on behalf of the team’s clients, maintaining key media contacts for all campaigns and projects
• Build, maintain and develop productive relationships with journalists and analysts across broadcast, national, trade and vertical media channels
• Execute a range of tactics including article placements, media briefings, roundtables and event support
• Generate accurate and informative top-tier media briefing documents and materials and confidently share with relevant client contacts of all levels
• Manage client communication pertaining to media opportunities and the relevant news agenda

We would like to hear from you if you have:

• Previous experience in a PR agency or communications role, ideally within B2B or technology sector
• A proven track record of securing media coverage across trade, national, broadcast or online media
• Strong media relations and pitching skills, with the confidence to build relationships with journalists, analysts and influencers
• Excellent writing skills, including press releases, media pitches, briefing documents and thought leadership content
• Strong organisation and client management skills, with the ability to manage multiple priorities and contribute to successful PR campaigns